Email Marketing That Works with Tracy O'Clair Media

Email remains one of the most powerful tools for reaching your audience—if you use it the right way.

Session One will cover the fundamentals of effective email marketing, from building a healthy contact list to writing subject lines that get opened and designing content that inspires clicks. We’ll explore timing, frequency, and compliance guidelines, as well as strategies to increase engagement without overwhelming your subscribers. Whether you’re just starting out or looking to refine your approach, you’ll walk away with practical tips to create emails your audience actually wants to read.

Key Takeaways:

• Learn what makes a strong subject line and preheader
• Discover design and content best practices that drive clicks
• Understand timing and frequency for better results
• Build trust with compliance and permission-based marketing
• Gain a checklist of do’s and don’ts to improve every campaign

Session Two
In order to participate in this workshop you will need a Constant Contact account
for a free 30 day trial offer use this link after November 1st.
Free Trial Constant Contact TOC Media

We recommend bringing your own laptop to this session so you can work directly on your email template. Laptops are also available for attendees, but please note they will only have access to the internet.

Your brand deserves to shine in every email you send. 

In this interactive workshop, we’ll guide you through creating a polished, reusable email template in Constant Contact that reflects your brand identity. You’ll learn how to customize layouts, apply your logo and colors, insert images, and design content blocks for newsletters, announcements, and promotions. By the end of the workshop, you’ll have a professional, on-brand email template ready to use—making your future campaigns faster, easier, and more effective.

Key Takeaways:

• Understand the Constant Contact editor and its tools
• Learn how to add logos, brand colors, and fonts
• Design content blocks for newsletters, events, and promotions
• Save and reuse templates for consistent branding
• Leave with a finished, branded email template you can start using right away

Speaker Bio: Tracy O’Clair

Tracy O’Clair is a seasoned digital marketing strategist, Constant Contact Authorized Expert, and founder of TOCmedia—a full-service marketing agency serving small businesses and nonprofits across the U.S. With over 15 years of hands-on experience in social media, email marketing, and website strategy, Tracy specializes in helping entrepreneurs get organized, stay visible, and connect meaningfully with their audiences online.

Since launching TOCmedia in 2009, Tracy has built a reputation for combining transparency with technical know-how, delivering practical solutions in an industry that often feels overwhelming to small business owners. She is a Sprout Social Agency Partner, an Intuit Mailchimp agency partner, and a long-time presenter for digital marketing platforms, workshops, and business development organizations.

Born and raised in Maine, Tracy brings small-town values to a fast-paced digital world—offering clear, actionable advice that helps businesses thrive without the fluff. Whether she's helping a business clean up its digital presence or teaching clients how to create email campaigns that work, Tracy leads with clarity, humor, and a deep commitment to making marketing manageable.