Simply put, people buy ideas and products from people they trust. Trust requires credibility, rapport and low risk. Since decisions are made based on both emotion (~75%) and logic (~25%), learning how to create persuasive proposals that address both will result in better decision-making and increased success for you and the decision-makers you present to.
Students will have an opportunity to:
• Incorporate the 4 key elements of persuasion to ensure credibility, clear communication focused on the needs of the decision-maker, language that is understandable, and delivery in a manner that inspires action
• Draft a concise, compelling and well-justified written proposal
• Create and present a 15-minute proposal in front of a small group
• Receive and give feedback on the persuasiveness of the proposals delivered
This program is suited for anyone interested in improving their ability to write and present convincing and well- justified business proposals.
Pre-Work: Participants should come prepared with a business proposal (real or imagined) they will work on during the session. The proposal should require the support and/or resources of others and generate some resistance from the decision-maker(s).