HR Thursdays: Your Employees are Your Company's Brand
As a supervisor or HR professional, you look for the right education, skill and personality to fit your open positions. Once someone is hired, you may provide materials on your company's brand, such as its mission and vision statements, along with the Employee Manual that describes dress code and other company policies about what is expected of them as an employee. While this is important, it stops short of educating employees on their critical role as ambassadors for your company's brand...with their friends, their families and their professional network. Radiant Image believes employees are the most important element of a company's brand and will share tips on how you can help your employees be more effective ambassadors.
Candace Sanborn, President
Candace has 30 years of marketing experience working with B2B, B2C and non-profits to help them build successful brands. In 2018, Candace took a 6-month sabbatical to reflect on how she wanted to use her skills going forward. The result was Radiant Image, a personal branding business that teaches people how to get the image they need to stand out and achieve the results they want in their career and life. Like businesses, she believes that people have brands and that their brand impacts their personal opportunities and their ability to be positive ambassadors for their employer’s brand. Candace has been active at the local and state level on a variety of community and non-profit boards and committees for many years. She is proud to live in Auburn with her husband and has two grown children.
HR Thursdays: Best Practices for Businesses with Employees
HR Thursdays are presented in partnership with the LA Metro Chamber, Central Maine Human Resource Association and the Lewiston CareerCenter and offer employers resources and tools to help gain a competitive edge. Presenters will share best practices to businesses owners, HR staff and hiring managers in order to create meaningful recruitment, training, and retention strategies. HR Thursdays allow participants, whether employers of one employee or 1500, gain information needed to survive the labor shortage while giving tangible, and usable, tools and resources.