Nonprofit Organizations exist for the purpose of meeting a clearly defined human or societal need. The readiness to serve gives the organization a reason for being, as well as the right to design and implement strategies to gain support. The cause provides justification and establishes the right to ask for funding from public and private sources.
This 8-hour workshop is designed to give leaders in the non-profit arena a comprehensive look at sources of funds and giving motives so that the organization can take right action to define its markets and its publics. It will open with identifying fundamental steps to lay the groundwork for making a compelling case for support, based on marketing principles. It will continue through the planning process by defining ways to implement the fundraising program, stressing the critical role of stewardship of the governing board and focusing on strategies built for success.
Participants in this workshop will gain a deeper insight into the contemporary world of philanthropy. They will witness a clear line of thinking about the kinds of fundraising initiatives that are right for them, and they will be able to recommend to their governing bodies ways to improve their fundraising capabilities.